MA Fall 2016 : Nike POV #3

Sunday, September 25, 2016

Nike POV #3

Screen Shot 2016-09-25 at 4.03.11 PM.png

Famous athlete endorsements

https://youtu.be/tAnlcW_ILyw

Selling an Emotion, Feeling, and Possibility

https://www.youtube.com/watch?v=R5i3Cb0R86U Nike Women "My Shoulders"

Nike Women "My Shoulders"

Inspiration Nike - Oscar Pistorius

Nike - Oscar Pistorius

Motivation

https://youtu.be/_BB7kUUKVN0

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Due Dates

8/29: introduction
9/1: collect information and Art & Copy
9/5: no class
9/8: make something
9/12: pov #1
9/15: textbook #1
9/19: pov #2
9/22: textbook #2
9/26: pov #3
9/29: textbook #3
10/3: pov #4
10/6: textbook #4
10/10: pov #5
10/13: textbook #5
10/17: Naked Brand
10/20: agency presentation
10:24: agency presentations
10/27: industry professional discussion
10/31: Greatest Movie Ever Sold
11/3: Ogilvy quiz
11/7: campaign #1 proposal
11/10: campaign #1 strategy
11/14: catch up
11/17: campaign #1 presentation
11/21: campaign #2 proposal
11/24: no class
11/28: campaign #2 strategy
12/1: catch up
12/5: campaign #2 presentations
12/8: final exam and evaluations