Sunday, September 18, 2016

POV 2: Kate Spade




Q#1: If the person you’re selling to agrees to buy, will his/her life improve?
  • Financial
    • Great Value
    • Sales
    • Long-term Decision
  • Strategic 
    • Customer Service 
    • Status 
    • Image 
  • Personal 
    • Brand loyalty 
    • Makes us happy 
    • Basic needs 
Q #2: When your interaction is over, will the world be a better place? 
  • Financial
    • Sustainability 
    • Long Lasting 
  • Strategic 
    • Foundations 
      • Women in arts 
      • Women in technology 
      • Women in entrepreneurship 
    • Empowers other companies to become mindful of their foundations 
    • Provides opportunities for women to succeed 
  • Personal 
    • Feel-good confidence

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