MA Fall 2016 : Bape POV #3

Shared Media

Facebook

Promotes the WikiPedia page where further information about the company can be found
Users can "Like" the page to be notified on their homepage when the company posts an update
Users can interact with other people who also like the Bape product

Twitter

Company can interact one on one with followers to answer questions about the products
Followers can turn on notifications and be notified of when Bape tweets out breaking information about their brand
Hashtags can be used for followers to interact and get the brand trending
Tweets out pictures of their products for an easy look at their latest styles while the user is scrolling through their timeline

Instagram

All of the pictures on the companies page are of new lines of clothing the brand is coming out with
Users can simply scroll through the companies page to see different clothes that appeal to them
Anyone can use a #Bape hashtag to interact in conversations about the product

Earned Media

Consumer tweets
Online ratings and reviews (Yelp)
Professional blogs (Highsnobiety)
YouTube professionals reviews and shout outs/unboxings

Owned Media: Bape Website

No Tumblr, Pinterest, or any other medias besides the shared ones because it is such a small company

Paid Media

Advertisements (Jeraldo)
Celebrity Endorsements
Once again, Bape is a smaller company and a significant amount of their revenue comes from a loyal fanbase

ADVERTISING (And Other Forms of Advertising):

Bape has become one of the most sawed out street wear brands today. Bape is so well known that the only advertising you see them do is for their new collection. Besides the lookbook Bape doesn’t need any other form of paid advertisement because everything else takes care of itself.

Bape has many different ways to advertise itself starting of with;

· sending emails to loyal customers