POV 3 - Media of Humans of New York

Humans of New York - Media Brief

Presentation

Owned Media

• Official Website
• http://www.humansofnewyork.com/
• Social Media
• FaceBook
• Sharing of stories primarily through this platform
• Helps stories spread and go viral
• Most popular: over 17 million followers
• Twitter
• 474,000 followers
• Instagram
• 5.9 million followers

Print Media

• There are currently four books for sale for under $20, two of which are best sellers.
• Humans of New York (ENG & GER), Humans of New York: Stories, Little Humans
• Merchandised Sites
• Amazon
• Author's page: https://www.amazon.com/Brandon-Stanton/e/B00ECVYQ2G
• Barnes & Nobles
• Goodreads
• Author's page: http://www.goodreads.com/author/show/6906496.Brandon_Stanton
• Macmillan Publishers
• Author's page: http://us.macmillan.com/author/brandonstanton

Broadcast Media

• PBS News Hour
• YouTube
• TED talk
• CNN
• Presidential Candidate: Hillary Clinton

Events

• Met Gala

Other Forms of Publicity

• Word of Mouth
• "Humans of..." communities
• There are many social media pages for "Humans of..." in different schools, such as Marist, Syracuse, and Cornell
• This is also the case for different places around the world, from the West to the East.