Benefit Cosmetics
WHY
The twin founders of Benefit Cosmetics wanted to create a line of cosmetics that would "provide fast and fabulous beauty solutions" for women.
HOW
- They are apart of the California Transparency in Supply Chains Act of 2010. This requires retailers and manufactures to disclose its effects to eradicate slavery and human trafficking from its supply chain.
- Their products are available in department stores such as Sephora, Ulta Beauty, and many more department stores around the country.
- Benefit does not test its products on animals
- Benefit products do not formulate with gluten, they have high quality sources for the ingredients
- Do not claim that there products are hypoallergenic, but they are unlikely to cause allergic reactions.
WHAT
- Known for their eyebrow bar, and is one of the most popular brow products on the market currently
- Hoola Bronzer
- High beam highlighter
- Real Big Steal
- Real Cheeky Party blush pallet
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