VANS

“Off The Wall”

"Why"
Be BOLD- Vans differentiates themselves from other companies through their bold and creative designs

“Whats"

• Founded as an original skateboarding company in 1966
• It capitalized on the fast growing non-traditional sports markets between 1970-1990’s
• The company has four main categories:
• Skate, Surf, Snow, BMX
• It is a “Global leader in branded lifestyle apparel, footwear, and accessories”
• Was able to avoid direct shoe competition with Adidas and Nike
• Vans embodies both comfort & style
• It has 450 retail stores worldwide
• Markets to “active” young men, women, and children
• The company’s anthem is living “off the wall”
• Styles are colorful, non-traditional, unordinary
• They are selling more than shoes and clothing, but in fact a lifestyle

"How"

-Van’s always has a leg up on the competition

-Branded toward an artistic cool consumer

-Hosts events in order to encourage the consumers individuality

Sponsored Events

• This is more than just a shoe it’s a lifestyle
• Wanted to promote creativity and self- expression

Custom Culture Competition

-Vans hosts art competition to celebrate high school students creativity and supports art education

-Create their own innovative designs using blank Vans shoes as their canvas  

-The competition has grown from 326 to 3,000 schools participating

-Donates $50,000 to the winners art program

-Over $400,000 has been donated by Vans to schools art programs

Pro Skate Park Series

-Created to grow participation and promote the culture of skateboarding.

-The Vans Pro Skate Park Series is an advanced skill level event for ages 15 and up.

-It showcases an international roster of top pros, and a total prize of $500,000

-Pros from Australia, Brazil, Canada, and the US, competed this year for the cash prize in Sweden  

Prezi

https://prezi.com/idhdfqn24jhk/vans-is-a-quotaction-orientedquot-company/?utm_campaign=share&utm_medium=copy