If the person you’re selling to agrees to buy, will his/her life improve?
Will the life improve for customers who decide to become apart of the Lululemon community?
- Financial
- 1. Good quality, long term decision, good value
- 2. Aspiring to spend money on a pair of pants instead of drinks at the bar- worthwhile and better decision making
- 3. Fabrics have innovative technology that make the product much better than the competing athletic brands
- 4. Investing in a pair of these pants comes along with complimentary hemming and free classes
- Strategic
- 1. Status of having Lululemon
- 2. Feeling stylish and looking put together either while working out or running around doing errands
- 3. Captures an audience of women in their late 20’s who are aspiring to make life changing decisions
- Personal
- 1. Makes the customer happy
- 2. Encourages customer to live a healthy lifestyle
- 3. Encourages customer to become part of a community
When your interaction is over, will the world be a better place?
- Financial
- 1. Stimulation to the economy
- 2. Part of their vision is to decrease their footprint
- 3. Will not have to purchase as much due to the durability and quality of apparel etc.
- Strategic
- 1. Sets a standard for being a happy community
- 2. Being apart of something that is known for its sustainability efforts?
- 3. Individuals feel better about their self and look better- stylish athleisure- fashion forward
- Personal
- 1. Happy customer
- 2. Wholesome community - people around you who want you to succeed in your goals
- 3. Better wellbeing- people are investing in their wellness
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