The Ape's FSP:
Financial:
- Luxury items for the consumer
- Bape accepts paypal and various other credit cards, but only cash in NY store
- Bape has a policy that the billing and shipping addresses match to prevent any credit card fraud
- With the money you pay, you can track your order immediately upon purchase, and it arrives within 3-5 days
Strategic:
- No refunds or exchanges because the merchandise is so limited and such high quality
- Only one retail store in all of the U.S.
- Unique and hard to come across
- Items come and go so reservations are an important part of the company
Personal:
- Exclusivity makes you one of a kind
- Standout from the crowd (Bape Camo print)
- Style increases since it is one of the top high end street brands
- Feel connected to the brands and fashion industry because of all their collaborations
How does the Ape Improve:
Question 1: If the person you’re selling to agrees to buy, will his/her life improve?
Financial:
You get the quality value you pay for it
Strategic:
Limited, but worth the hassle and price
Personal:
Status symbol, self esteem/improve increases
Ape World:
Question 2: When your interaction is over, will the world be a better place?
Financial:
- More money circulating in the economy, even to Japan
- You get a quality, lasting clothing brand that is worth what you pay for it
Strategic:
- Spreading the Japanese culture to the rest of the world
- Japanese-Americans can use their street style in the U.S.
Personal:
- Happiness after purchase guarantees good society
- Confidence builder, could take on anything
APE:
A Bathing Ape Financially, Strategically, and Personally is one of the most successful streetwear brands worldwide. Financially money is always coming in, because the lines of people waiting for every single product and how they all sell out, Strategically they ,make a limited amount to keep customers coming back, and personally it is unique, makes people standout, look one of a kind, and increases happiness/confidence.
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