Sunday, September 11, 2016

POV #1 Nike

"IF YOU HAVE A BODY, YOU ARE AN ATHLETE"


Why?
Serve the athlete
How?

  • Through Inspiration and Innovation
    • Multichannel retailing
    • Inspiring commercials
    • Company partnerships
    • Endorsements of famous athletes
Image result for nike endorsementsImage result for nike endorsementsImage result for nike endorsements
    • Trustworthy product
    • Culture Marketing
    • Amplifies the voice of the athlete

What?

  • One of the world's most forerunning retailers specializing in athletic gear
    • apparel, footwear, equipment, accessories, and services
    • sneakers have grown significantly in popularity
  • Multinational - 180 different countries
  • Applicable and involved in countless sports
    • basketball, running, volleyball, cricket, tennis, baseball, soccer, etc.
  • Works with a multitude of other popular brands
    • Cole Haan, Converse, Hurley, Umbro, and the English brand
  • Sustainable company and promote giving back to the environment






No comments:

Post a Comment