Sunday, September 11, 2016

EDITED - Kate Spade P.O.V #1







Why: Live Colorfully
  • History:
    • Kate Spade was a former accessories editor at a magazine
    • She wanted to design the perfect handbag
    • First shop 1996
      • Today they have grown into a global lifestyle brand and aim to inspire colorful living
    • Women in entrepreneurship
      • Providing business support, legal & financial assistance, and many more valuable resources to women-owned businesses
    • Women in technology
      • Find employment that can be creative, collaborative, innovative and truly boundary-pushing
    • Women in the arts
      • Giving promising young artists the opportunity to develop their ideas
  • Multimedia Platforming
    • Uses Youtube, Twitter, Facebook, Instagram to deliver their message to a wide variety of audiences
  • Easily accessible purchasing
    • Online, in Kate Spade outlets, in department stores (Nordstrom, Macy's)

How: Empowering women to transform their communities through trade-based initiatives

  • Mission Statement: "The Kate Spade & Company Foundation believes in the power of women to transform their communities especially through trade-based initiatives. The Foundation is committed to providing women with access to the training, tools and access necessary to achieve economic independence."
  • Use fashion to encourage women to be bold and be themselves
    • Fashionable items that represent the "Kate Spade" girl
  • Provide women with the opportunity for success
    • Job opportunities and placement
What:
  • Handbags
  • Clothing
  • Jewelry
  • Watches
  • Shoes
  • Stationery
  • Eyewear
  • Fragrance
  • Tabletop
  • Gifts

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