BAPE was established in 1993 by founder Nigo. The brand specializes in men's, women's and children's lifestyle and street wear, running 19 stores in Japan running from Bape stores, to Bape Galleries. Bape also has stores in Hong Kong, New York, London, Taipei, China, Bangkok and Singapore. The name A Bathing Ape came from the 1968 film Planet of the Apes. Nigo the brands founder and owner says, the name "BAPE" is a reference to "A Bathing Ape in Lukewarm Water". Japanese people typically have daily baths in warm water. As such, to bathe in lukewarm water is to pamper. This is an ironic reference to the lazy opulence of the younger generation of Japanese, the brand's own customers.
Why A Bathing Ape:
"Ape shall never Kill Ape"
How does the Ape do it:
o Strives to introduce Japanese
fashion culture to the world.
o has remained as a symbol of street fashion for 23 years.
o
has produced iconic design
items, original patterns and character such as "APE HEAD",
"BAPE® CAMO", "BAPE STA™", "SHARK HOODIE" and
"BABY MILO®" etc.
o
expanded into Men’s, Ladies
and Kids line
o
carried throughout stores in
Japan and also sold in US, UK, HK, China and various Asian countries
o
well known globally and
highly supported by a wide range of fashionistas.
o
created successful collaborations
with established International brands and reputable artists.
o
A Bathing Ape has achieved plenty of
success in the past two decades since its start as small streetwear brand.
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What does the Ape do:
o Creates
limited/high quality streetwear apparel, eyewear and more
o
iconic designs, patterns, and characters
o
collaborations with so many brands
o
Creates an outlet for artists/celebrities to get their own work
out
o
aims to influence Japanese fashion and culture
to the entire world
o
targets all audiences from men, to women, to even kids
o
All the items offered by Bape include their original designs and
branding
o
priceless value and quality of garments
o limits to only the prestige of the population because of its priceless value and quality of garments.
The Ape:
Bape's influence in the streetwear industry has increases tremendously. When every product Bape make sells out, the brand most be doing something right. Bape's influence in the hip-hop culture is immense, and has collaborated with more than 10 artist in the industry. Bape was started 23 years ago and this year alone the brand has gotten bigger, and therefor still has more than enough room to still keep growing.
Nigo established BAPE in 1993 . BAPE specializes in children's, women's and
ReplyDeletemen's street wear apparel.