POV #1 : Jason Wu
Why: Craftsmanship
How
- Building garments “from the inside out” is most important to Wu
- 90% of collections are produced in New York City’s garment district
- Over 90% of all fabrics used are from Italy and France and exclusive to Jason
- Jason works closely with Italian artisans to develop his accessories
- Supports couturiers in Paris who’ve perfected their craft
- Wu learned to sew clothing for dolls so he understands the necessity for detailed designs
- Combines classic couture techniques with a modern twist
- Partnerships with other brands who share similar missions
- Recent collaboration with Woolmark to promote the sustainable, yet luxurious reasons to using Australian merino wool in his collections
- Support of charities working to spur change
- In the spring of 2016, Jason sponsored the AIDS Community Research Initiative of America (ACRIA) to show support for AIDS research and awareness while also acting as a spokesperson in the art and fashion community
- In 2015, Wu designed a shirt for Saks and donated the profits for Stand up for Cancer
- Jason created a collection for Target in 2012 and donated funds to a charity called Dress for Success
- Jason values the celebration of female beauty and the power of clothing. He has dressed important women in today’s society like First Lady Michelle Obama, Reese Witherspoon, Julianne Moore, Diane Kruger, Kerry Washington and Christy Turlington
- Sharing of designs and messages through social media
- Twitter, Instagram, Facebook and Pinterest
- Multichannel retailing
- Sold in stores and on Jason’s website
What
Womenswear (tops, bottoms, dresses, outerwear)
Accessories (eyewear, jewelry, scarves)
Handbags
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