Applebee’s
Why
- Create a comfortable, affordable, and cool dining and drinking experience for both families and young people.
How
- Create an enticing menu
- Old favorites
- Burgers
- Chicken
- Pasta
- Wraps
- Salads
- New innovative ideas
- cheeseburger egg rolls
- grilled chicken wonton tacos
- Create different moods based on different times
- Lunch & Dinner: 2 for $20 deal to attract families and couples
- Late night and late afternoon: drink specials and half price appetizers to entice young adults and teens.
- When advertising the half price apps on television, they use mood lighting and young, hip-looking actors
- Applebee’s looks to market itself as a safe, family-friendly, “neighborhood” establishment
- That’s why on the building it says “Neighborhood Grill & Bar”
- Old slogan: “Eating good in the neighborhood.”
- Utilize technology to enhance the dining experience
- By the end of 2014 Applebee’s announced that they will place a 7 inch tablet at each table where you can, pay your bill at anytime, order food and even play video games.
- Attract a younger customer base
- Uses sports to attract customers
- Will have big games on whenever they are being televised and every local game
- Example: Every sunday the TV’s surrounding the whole restaurant are showing many different football games
What
- Nationwide Dining Establishments
- Bar
- Dining Area
- Booths
- Tables
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