Lululemon
https://docs.google.com/presentation/d/1HQWUOdm2QnjqbTzzomblfcrJpBRbNwOJ3CePUT2OuHg/edit?usp=sharing
https://docs.google.com/presentation/d/1HQWUOdm2QnjqbTzzomblfcrJpBRbNwOJ3CePUT2OuHg/edit?usp=sharing
Why:
- Creating a global community.
How:
Internal mission statement
- Employees set individual goals for themselves.
- Affecting customers with mission statement through stores.
Free Yoga Classes/ Festivals/Retreats
- Getting customers to not just think about Lululemon as a store, but a community.
- Makes customers want to continue their bond with Lululemon.
Sustainability
- Small environmental footprint.
- Responsible Supply Chain.
Quality Promise
- Extremely high quality.
- Paying more for products that will last longer.
Complimentary Hemming
- Realizing that one product will not fit everyone the same way.
- Letting the customer trust the company even more.
Free Returns
- Making it easy for customers to order online or receive Lululemon gifts.
Athlete Ambassadors
- Creates a community.
- Makes customers feel as if they are a part of something big.
Explanation of all Fabrics, Designs
- Shows customers what they are purchasing and what goes into making those products.
- Using photos of women and men running or striking a yoga pose.
- Catches the customer's attention.
- Makes the customer strive to perform those activities.
- Makes the customer realize they need these clothes for performing those activities.
What:
- Athletic apparel used for yoga, running , training, cycling, and other athletic related wear.
- All wear in various styles to show that Lululemon understands every customer is different.
- Leggings, tank tops, shorts, sports bras, jackets
- Athletic accessories
- water bottles, yoga mats, bags, hats, headbands, socks.
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